Decoding the Trends and the Emerging Research Directions of Digital Tourism in the Last Three Decades: A Bibliometric Analysis

Digital technologies have radically changed the tourism industry and gaining a lot of attention from stakeholders. At present, there is voluminous but fragmented research to cover various aspects digital tourism, consolidated “big picture” extant missing. By performing bibliometric analysis 827 papers on an attempt has been made fill this void. The investigation revealed that management smart destinations, internet as communication marketing channel, technology sustainability, consumer behavior are emerging directions in tourism. Observations regarding little scientific interest collaborations regions like Russia Africa present opportunity for researchers businesses set strategies future. JEL Code M310, Z300, Z310, Z320, Z330